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29029

THE
VERTICAL

The Vertical is 29029's loyalty program — a reflection of everything you've earned with us. Every event you take on moves you higher, and every climb counts.

What Is The Vertical?

A reflection of your history with 29029

The Vertical tracks two things: your Vertical Points (VPs) and your status tier for registration.

01

Your 29029 ID

A unique number that ties together everything you've done within the 29029 community.

02

Vertical Points (VPs)

Earned through the events you complete and your broader participation in 29029 — a running measure of what you've earned.

03

Your Registration Tier

Base, Ridge, or Peak — set by your total VPs and updated twice a year.

04

Priority Registration

Every alum gets early access to future events. Your Vertical Tier determines how early your registration window opens.

Your 29029 ID

One number. Your whole history

Your 29029 ID is yours alone. It's how we connect every event you complete — and everything else you do with us — back to your Vertical account.

How Vertical Points Work

Your history, counted in full

VPs reflect your full history with 29029 — above all, the events you've completed, along with your coaching and everything else you do with us. Your all-time participation always counts, and more recent activity carries a little extra weight.

  • Every event you've done counts.Your participation always adds to your VP total — no exceptions.
  • Everything you do with us adds up.Event tickets, apparel, and 1:1 coaching all count toward your total.
  • Your total never expires.Other programs reset every year. Yours doesn't — your VP history is permanent.

Priority Registration

Built for a growing community

Our community has grown year after year — something we're endlessly grateful for. As more alumni join the 29029 family, we've evolved priority registration to stay fair for everyone.

Starting with 2027 ticket registration, The Vertical shapes how priority access works. Alumni with the most events and tickets get in first — and newer participants still keep priority access ahead of the general public.

Your tier — Base, Ridge, or Peak — is set by your Vertical Points, earned through your events, coaching, and everything else you do with us over time.

Status Tiers

Where you stand, at a glance

Peak
750+ VPs
  • Earliest priority registration
  • Highest guest registration allowance
  • Priority lottery entries
Ridge
400–749 VPs
  • Early priority registration
  • Guest registration access
  • Standard lottery entries
Base
25–399 VPs
  • Priority registration before general public
  • Guest registration access
Peak
750+ VPs
Earliest registration window, highest guest allowance, and priority lottery entries.
Ridge
400–749 VPs
Early registration window, guest registration access, and standard lottery entries.
Base
25–399 VPs
Priority registration ahead of the general public, plus guest registration access.
Member
0–24 VPs
Your Vertical account is active. Keep participating to climb to Base.

Frequently Asked Questions

Common questions about The Vertical

VP totals and tiers update twice a year. The October 1st update matters most — it sets your tier for the upcoming registration season.

Yes. Your tier can move up or down at either update, based on your current VP total.

Yes. Every event you've completed with 29029 counts toward your all-time VP total — nothing from your history is ever dropped.

Guest registration is available only at the same event location where you, the 29029 member, are registered.

You'll stay at the Member level with an active Vertical account. Every event and everything else you do from here keeps building your VP total.

Keep Climbing

Your history with 29029 is already adding up. Every event and every mile moves you higher.

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