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FUELED BY THE BEST

PARTNERS & SPONSORS

OUR STANDARD

WE DON'T COLLECT LOGOS

We partner with brands that believe what we believe: that doing hard things doesn’t mean sacrificing the best. It means demanding it.

FEATURED PARTNERS

THE BRANDS WE STAND WITH

Mammut
Apparel & Gear
Mammut
Over 160 years of mountain heritage doesn’t come from following trends — it comes from setting the standard. Mammut outfits our staff, coaches, and community because you can’t control what the mountain brings. You can control what you bring to it.
Swiftwick
Performance
Swiftwick
On the mountain, every detail is load-bearing. Swiftwick performance socks are engineered to rise to the occasion when the climb demands it most.
Precision
Hydration
Precision
Every climber sweats differently. Precision Hydration is built around that truth — delivering personalized hydration strategies that ensure our community arrives at the mountain prepared down to the last detail.
AG1
Nutrition
AG1
The mountain rewards preparation. AG1 is part of ours. A single daily scoop that supports gut health and covers the nutritional foundation — so when our community shows up to train, they’re already taken care of from the inside out.
Hyperice
Recovery
Hyperice
The body doesn’t grow stronger during the effort. It grows stronger after it. Hyperice exists at that intersection — bringing performance recovery technology to a community that takes the science of recovery as seriously as they take the climb.
WHY PARTNER WITH 29029

WE’RE NOT LOOKING FOR SPONSORS

The mountain is the moment — but trust is built long before anyone reaches it. From the resources we provide to the people we put in front of our community, every touchpoint is intentional. By the time our climbers arrive, they know us — and they trust us. The brands we bring into that journey inherit that relationship.

Our partners aren’t logos on a banner. They’re part of the experience itself — built on a shared belief that in the hardest moments, the standard doesn’t drop. It rises.

3,000+
Annual Participants
2M+
Social Media Reach
36 hrs
On-Mountain Exposure
10
Events Nationwide
01
A RARE AUDIENCE
Our community doesn’t stumble into endurance challenges. They seek them out — and they invest accordingly. The profile of a 29029 participant is one most brands never get direct access to. We’ll share the details when we sit down.
02
AUTHENTIC PLACEMENT
Every partnership is curated collaboratively. We don’t hand you a sponsorship package. We work with you to identify where your brand belongs in our climbers’ journeys, so when participants encounter it, it feels inevitable rather than inserted.
03
EARNED CREDIBILITY
Our community is discerning. They buy what they trust. Being selected as a 29029 partner is a signal — one our alumni carry with them well beyond the mountain.
04
SHARED AMBITION
We’re growing. 9 sold-out events in 2026. New challenge formats. Different mountains. But the things that matter — the relationships, the experience, the standard we hold — don’t scale. The brands we partner with understand that.