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ASCENT BY 29029

Some businesses develop their people. The ones that challenge them transform.

ASCENT by 29029 is where that transformation begins. 29 days. Your entire group. Chosen discomfort — delivered daily.
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THE ORIGIN

Conferences check the box. Dinners are forgotten by Monday. Trade shows produce business cards nobody keeps.

What actually changes a business relationship is shared struggle. Choosing something hard together. Finding out what the person next to you is made of — and letting them find out the same about you.

That is what 29029 has known since 2017. ASCENT is how we bring it to your entire group — no mountain required.

Ready to find out what chosen discomfort does for your group?

Let’s Talk
HOW IT WORKS

FOUR STEPS, ONE SHARED CLIMB

1
Bring your group
Your private ASCENT cohort — internal teams, clients, strategic partners — all in one shared journey. You decide who joins the climb.
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2
A challenge arrives every day
Video-led, under 30 minutes, guided by world-class experts. Mindset, movement, nutrition, and performance — one challenge at a time.
3
Climb together in real time
Every challenge completed earns elevation points. The ASCENT board tracks individual and group progress toward 29029 feet and creates accountability without anyone having to ask for it.
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4
What remains after 29 days
Shared struggle builds the kind of trust that no conference, golf outing, or dinner ever could. The 29 days end. The relationships don’t. ASCENT is available to everyone in your organization — regardless of location, timezone, or fitness level. No equipment required.
THE DAILY CLIMB

FOUR CHALLENGE CATEGORIES

Peak Performance Mindset
Train the mental game — focus, resilience, and how you respond when it gets hard.
Functional Fitness
Movement that translates to real life and the mountain — built for every fitness level.
Health & Wellness
Sleep, recovery, and the daily habits that compound into lasting change.
Foundational Nutrition
Fuel the work — simple, sustainable nutrition guidance from 29029 experts.
THE GUIDES

WORLD-CLASS GUIDES

Guided by world-class experts across mindset, movement, nutrition, and performance. Add the guide cards from the current ASCENT site here.
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9/10
Overall
4.5/5
Daily Challenges
4.6/5
Guides
93%
Would Participate Again
FEATURED TESTIMONIAL
What impressed me most about ASCENT wasn’t the workouts. It was the structure, intentionality, and accountability behind it. 29029 doesn’t run challenges. They build experiences that push people physically and mentally in a way that strengthens connection across teams. For us at Master Electronics, ASCENT created a shared experience that gave people a reason to show up for themselves and for each other. For any organization looking for a way to engage your team that goes beyond another survey, lunch-and-learn, or short-term incentive — and you want something that builds resilience and culture at the same time — this is a partner worth exploring.
Justin Bowers, VP of People, Master Electronics
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WHAT THEY SAID
Top performers don’t want another playbook. They want to be pushed. They want proof of what they’re capable of. That’s what 29029 reminds me each time I climb. ASCENT delivered world-class 29029 guides to my team’s inbox every day for an entire month. It was 29 days of intentionally choosing challenge over comfort. The result? Sharper resilience. Deeper connections. And winning habits that showed up immediately in performance.
Steve Cohen
GM of AI Business Solutions, Microsoft
ASCENT challenged me to try things I am not comfortable with and it helped me grow as a leader. It’s natural for us to get stuck. When that happens, we typically look internally. But we don’t have to figure everything out on our own. We have to have the courage to be vulnerable and say ‘I don’t know.’ ASCENT gave our people permission to try things they weren’t sure they could do.
Doug Anderson
VP of Digital Product Management, American Red Cross
ASCENT provides teams a fun and engaging platform to develop stronger teams, more confident professionals, and healthier individuals. Many of the challenges provided new experiences to team members, often taking them out of their comfort zone — an opportunity to learn from success and failure. We are all in for 2026.
Johnny Foster
President & CEO, OGARAJETS
What stood out most was how inclusive the challenge was — every single person, regardless of fitness level or experience, could fully participate and feel successful. The shared goal created accountability, camaraderie, and real momentum. People pushed themselves, supported one another, and built confidence that extended far beyond the challenge itself. It was a culture builder.
Thor Meeks
Managing Principal, Meeks Realty Group
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From the feed — Master Electronics
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From the feed — Stephen Cohen
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BUILT FOR YOUR GROUP

Every ASCENT is built around your group.

We draw from a database of 100+ challenges — across mindset, movement, nutrition, and performance — and configure them around your organization’s objectives, culture, and timing. For groups with specific goals or themes, we co-create dedicated challenge content together.

The 29029 standard never changes. What changes is how it meets your group where they are.

WHO HAS DONE THIS
WHERE ASCENT LEADS

ASCENT IS WHERE MOST GROUPS BEGIN. SOME GO FURTHER.

Group Mountain
Group Mountain
For groups ready to find out if they have what it takes to Everest.
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Group TRAIL
Group TRAIL
For groups ready to go further beyond the summit.
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Invite-only
EXPOSURE
For groups seeking to break through the ceiling on what they’re capable of.
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Ready to find out what chosen discomfort does for your group?

Tell us about your group. We’ll take it from there.

Prefer to talk first? Book a conversation here.