ASCENT BY 29029

Transformation doesn’t have to start on a mountain.

ASCENT is a 29-day challenge that brings the 29029 mindset to your entire group — building the habit of choosing discomfort, one day at a time.
No equipment. No travel. No mountain required. Yet.

Why Choose Shared Challenge?

Conferences end.
Dinners are forgotten.

Most connections fade the moment everyone leaves the room.

Shared challenge is different. Choose something hard together and you learn what the person next to you is made of, while giving them the chance to discover the same about you.

Since 2017, we've designed challenges that bring people to the other side of hard, together.

ASCENT brings those lessons off the mountain and directly to leaders, so they can build deeper relationships with their teams, clients, and community.

It's for leaders who know those relationships deserve more than a dinner.

Let’s Talk

Top performers don’t want another playbook.
They want to be pushed.

Steve Cohen, GM of AI Business Solutions, Microsoft

HOW IT WORKS

29 Days of Shared Challenges

The people you choose, the challenges you share, and what you discover along the way.

1

Invite Your People
Meet at Base Camp

Build an exclusive invite list for your dedicated ASCENT cohort around the relationships you value most.

2

Choose Challenge
Every Day

Every day delivers a new, virtual challenge led by world-class experts designed to shake up routines. Built specifically for your group and delivered so everyone can participate in under 30 minutes.

3

Climb Together
In Real Time

Each challenge completed earns elevation points. The ascent board tracks individual and group progress toward 29029 feet, creating momentum, accountability, and a reason to keep showing up for each other.

4

Choose to
Keep Climbing

Your ascent challenge ends after 29 days. What your people discover about themselves and each other doesn't: shared stories, stronger relationships, and a mindset honed to choose challenge over comfort.

THE DAILY CLIMB

FOUR CHALLENGE CATEGORIES

Every day's challenge draws from one of four areas — mindset, movement, recovery, and nutrition. Small actions, done together, that compound into real change.

Peak Performance Mindset

Train the mental game — focus, resilience, and how you respond when it gets hard.

Functional Fitness

Movement that translates to real life and the mountain — built for every fitness level.

Health & Wellness

Learn to recover with the same intention you bring to the work — from sleep and stress to the habits that determine how you show up tomorrow.

Foundational Nutrition

Make better choices about how you fuel — simple, sustainable challenges that turn knowledge into daily habits.

NO TWO ASCENTS ARE ALIKE

Built around the relationships you've built.

The relationships you've built with your team, your clients, and your community are worth investing in. No one knows better than you where they stand, and what they are capable of becoming.

ASCENT meets you there. We draw from more than 100 challenges across mindset, movement, nutrition, and performance to design a shared challenge around your people and your goals, so you get there together.

Your ASCENT is yours. The 29029 standard stays the same.

THE GUIDES

WORLD-CLASS GUIDES

ASCENT brings together world-class experts across mindset, movement, nutrition and performance — each delivering shared challenges designed to be put into action.

Colleen Rue

Guiding you and your group from registration through celebration

Jesse Itzler

Building grit, doing hard things, and the final 5% that separates the BEST from the rest

Carissa Galloway

Fueling the mind and body for peak performance through nutrition

Derick “DG” Grant

Equipping you with the mental toolbox to live your best life

Brent & Kyle Pease

Pushing limits and redefining what is possible with the support of your team

Chris Hauth

Cultivating mental resilience through the power of written word

Courtney Fox

Finding flow through the power of breath and movements

John Peel

Training on exercise forms and motivating you to keep climbing

Trisha Smith

Expanding your human through breathing and mindset to reduce stress

Malcolm Boone

Inspiring you to own your breathing and your day

Madeleine Conti

Coaching you through functional kettlebell exercises and primal bodyweight movement

Colin O’Brady

Unlocking the reservoirs of untapped potential we all have inside

Emma Pigeon

Eliminating distractions and refocusing through guided meditation

Chadd Wright

Empowering concentration in the face of adversity

Hassan Khan

Helping you access your peak performance with cutting edge research

Megan MacIntosh

Exploring the power of sound to relax and destress

They Took The Challenge

See What Came Back With Them

ASCENT challenged me to try things I am not comfortable with and it helped me grow as a leader. It’s natural for us to get stuck. When that happens, we typically look internally. But we don’t have to figure everything out on our own. We have to have the courage to be vulnerable and say ‘I don’t know.’ ASCENT gave our people permission to try things they weren’t sure they could do.

Doug Anderson

VP of Digital Product Management, American Red Cross

ASCENT provides teams a fun and engaging platform to develop stronger teams, more confident professionals, and healthier individuals. Many of the challenges provided new experiences to team members, often taking them out of their comfort zone — an opportunity to learn from success and failure. We are all in for 2026.

Johnny Foster

President & CEO, OGARAJETS

What stood out most was how inclusive the challenge was — every single person, regardless of fitness level or experience, could fully participate and feel successful. The shared goal created accountability, camaraderie, and real momentum. People pushed themselves, supported one another, and built confidence that extended far beyond the challenge itself. It was a culture builder.

Thor Meeks

Managing Principal, Meeks Realty Group

WHO'S TAKEN THE CHALLENGE